Cruelty Free Beauty – What it means & Why you should care

Cruelty-Free Beauty


I think that the general population of people interested in beauty are unaware of the pros and cons and main ideas regarding Cruelty-Free beauty brands/companies/products.



Research: 10 Facts about what it means to be Cruelty-Free

  1. Simply put, being “Cruelty-Free” (CF) means that a product and it’s ingredients were not tested on animals. (Kim)
  2. This is possible within America, however many large companies who want to sell to China must test products on animals as it is required by Chinese law (unlike in America where it is not required by law).  (Kim)
  3. PETA offers a comprehensive database of CF and non-CF companies ( to an external site.) that helps consumers shop smart in this sense.  (Kim)
  4. Finding truly CF products can be tricky because while a company/brand may practice CF production, it is possible that an ingredient they use has been tested on animals by another company (Wallace)
  5. A great way to spot whether a product/company is CF to see where they sell. For example, animal testing is required in China, however, it is banned in the EU. If a product is sold in either of these countries, you can be sure of its status. (Wallace)
  6. Because of the confusion within CF companies, the “Leaping Bunny” Certification was created in 1996 by the CCIC (Coalition for Consumer Information on Cosmetics) that “promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo” (“About Leaping Bunny”)
  7. The Standard given for the Leaping Bunny Logo is “a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development” (“About Leaping Bunny”)
  8. Popular brands with the Leaping Bunny Certification include bh cosmetics, Bite Beauty, Burt’s Bees, Dermalogica, Eva NYC, It’s a 10 Haircare, Jane Iredale, Jeffree Star Cosmetics, Jouer, Lime Crime, Milani, OFRA Cosmetics, The Body Shop, and Yes To Inc. (“About Leaping Bunny”)CFI_LeapingBunny_RGB copy_7.png
  9. An important part of CF and Leaping Bunny Certified companies is that they stay CF. Leaping Bunny Certifications have renewed annually. (“About Leaping Bunny”)
  10. This is the logo (right) of a Leaping Bunny Certified company that would be seen on products. (“About Leaping Bunny”)




“About Leaping Bunny.” Leaping Bunny, CCIC, 18 Mar. 2016,

Kim. “What Does ‘Cruelty-Free’ Really Mean?” peta2, PETA, 3 May 2017,



More information about CF Beauty:

I created a Pinterest board with interesting articles & photos relating to CF beauty. Check it out!:


User Needs:

I think that the best way to approach this issue and visually show it to any general population is to briefly explain what it means to be CF as well as a comparison between brands and products (CF vs. not-CF) to show the variation between the two and price points of both. For example, comparing two similar foundation options that are both CF and not and then giving some details about each brand and the price of both items.

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An Alternative:

An alternative to my prior idea is to focus less on specific products and more on different certifications and regulations around the globe and the pros and cons of each. I think that this would be interesting, but not as visually appealing because it would have a lot more text which truthfully, people don’t want to read.


Main Ideas:

1. The importance of the local issue is defined within the presentation.

I made sure to include a “what is it” at the top of my poster as well as a “so…” at the bottom (or text spaces to write these things) so that my issue can be clear and defined in my final project and to the viewer. 

2. A clear strategy for catalyzing change is identifiable.

I think that my change is best seen in the main idea in all of my sketches by using comparison!

3. Presentations demonstrate an anticipation that visitors may have limited background knowledge on their topic.

I think that the ideas I have clearly show that I am talking about beauty/makeup/cosmetics so the viewer will know what they are getting into, otherwise the main title is quite telling as well!

Design Focus: 

Animal Cruelty has been a huge issue within the Beauty Industry for years now. It is all too common, but sadly there are too many uninformed consumers that continue to support these companies still practicing such awful methods because they simply don’t know better.

For my Catalyst Conference project, I intend to make a poster that will educate customers on what Animal Cruelty means in the beauty industry, as well as showing them how easy it is to make the transition to cruelty-free products and brands.

I think that something as simple as seeing a poster about this issue could really affect consumers because animals have such deep personal connections to people and knowing more about the awful things happening to these innocent creatures is extremely powerful.

The other main point I will focus on is exemplifying how simple it is to support Cruelty-Free Brands. These brands are easy to find and in many cases, are even more affordable than the popular and upscale companies that practice this cruelty.


These are my first round of sketches. I created 15 rough drafts to start that included the main pieces that I wanted to include — main title, beauty products, and then separate text to add more detail to my poster.









Sketches Round 2:

I then expanded on my two favorite sketches from my initial rough drafts. I ended up choosing the first of these two designs so that I could compare CF and non-CF products clearly and aesthetically pleasingly.

Design Development:

This week, I developed my favorite sketch from last week and worked out a clear design focus:

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My first draft included a pink background, related title text, definition, and some images.

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#2: I duplicated the images & elongated the image size to fit everything that I needed

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#3: I added in text to each image to add more detail

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#4: Now, I changed the color & orientation of definition

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#5: I added some black dividing line between the definition and images to make it clearer. All in all, I am happy with my design and now need to fill it in with personal photos and text.














Final Design:


My biggest changes were:

– Putting in my own original photos

– Adding real text for the description of each product & the definition

– Chose a new font that I think is better

– Added some concluding thoughts in the middle of the canvas

– Altered the size to fit everything in best

– Added so comments at the bottom of the page to sum up what I want viewers to take from my poster





Share this project
  1. April 28, 2018 by Lindsey

    Hi Grace! I’m so happy that you decided to learn and advocate change about this topic because it is something that I am extremely passionate about. I do not wear makeup, but I have a lot of friends who do and I always try to steer them in the direction of cruelty-free products. This was extremely helpful to me because it helped me see that even though I don’t really wear makeup I need to still be on the lookout for cruelty-free products in my haircare, skincare, and my nail polish. I was wondering, what do you think can be done about getting rid of animal cruelty in terms of cosmetic testing, I know that there is in Vetro, but that is too expensive. Do you know of another alternative form of testing that could be used instead? Your final design of your infographic is very pretty and well organized in the sense that I was able to understand the information that you provided, Great Job!

  2. April 28, 2018 by Cyan

    You’re header immediately caught my attention, makeup is something I really enjoy, and so do my friends. Recently we’ve been trying to stay away from brands that aren’t cruelty free, and your list comparing brands was really helpful! Animal cruelty is a problem especially with these large industries, but this is a great way to show how something as little as buying makeup can support companies like these.

  3. April 29, 2018 by Caroline.Ortiz

    Hey Grace! I really enjoyed reading about your project, as this is a topic that I’m pretty unfamiliar with. But your presentation was extremely engaging and informative, and I felt as if I learned something new! I can tell how passionate you are about the topic and that’s what I loved about it. I also really love your final design, it looks awesome! Great job!

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