I think that the general population of people interested in beauty are unaware of the pros and cons and main ideas regarding Cruelty-Free beauty brands/companies/products.
Research: 10 Facts about what it means to be Cruelty-Free
- Simply put, being “Cruelty-Free” (CF) means that a product and it’s ingredients were not tested on animals. (Kim)
- This is possible within America, however many large companies who want to sell to China must test products on animals as it is required by Chinese law (unlike in America where it is not required by law). (Kim)
- PETA offers a comprehensive database of CF and non-CF companies (http://features.peta2.com/shopcrueltyfree/) that helps consumers shop smart in this sense. (Kim)
- Finding truly CF products can be tricky because while a company/brand may practice CF production, it is possible that an ingredient they use has been tested on animals by another company (Wallace)
- A great way to spot whether a product/company is CF to see where they sell. For example, animal testing is required in China, however, it is banned in the EU. If a product is sold in either of these countries, you can be sure of its status. (Wallace)
- Because of the confusion within CF companies, the “Leaping Bunny” Certification was created in 1996 by the CCIC (Coalition for Consumer Information on Cosmetics) that “promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo” (“About Leaping Bunny”)
- The Standard given for the Leaping Bunny Logo is “a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development” (“About Leaping Bunny”)
- Popular brands with the Leaping Bunny Certification include bh cosmetics, Bite Beauty, Burt’s Bees, Dermalogica, Eva NYC, It’s a 10 Haircare, Jane Iredale, Jeffree Star Cosmetics, Jouer, Lime Crime, Milani, OFRA Cosmetics, The Body Shop, and Yes To Inc. (“About Leaping Bunny”)
- An important part of CF and Leaping Bunny Certified companies is that they stay CF. Leaping Bunny Certifications have renewed annually. (“About Leaping Bunny”)
- This is the logo (right) of a Leaping Bunny Certified company that would be seen on products. (“About Leaping Bunny”)
“About Leaping Bunny.” Leaping Bunny, CCIC, 18 Mar. 2016,
Kim. “What Does ‘Cruelty-Free’ Really Mean?” peta2, PETA, 3 May 2017,
Wallace, Aubrey. “IS YOUR MAKEUP BRAND REALLY CRUELTY-FREE?” AnnMarie,
More information about CF Beauty:
I created a Pinterest board with interesting articles & photos relating to CF beauty. Check it out!: https://www.pinterest.com/graceehalligan/cruelty-free-beauty/
I think that the best way to approach this issue and visually show it to any general population is to briefly explain what it means to be CF as well as a comparison between brands and products (CF vs. not-CF) to show the variation between the two and price points of both. For example, comparing two similar foundation options that are both CF and not and then giving some details about each brand and the price of both items.
An alternative to my prior idea is to focus less on specific products and more on different certifications and regulations around the globe and the pros and cons of each. I think that this would be interesting, but not as visually appealing because it would have a lot more text which truthfully, people don’t want to read.
1. The importance of the local issue is defined within the presentation.
I made sure to include a “what is it” at the top of my poster as well as a “so…” at the bottom (or text spaces to write these things) so that my issue can be clear and defined in my final project and to the viewer.
2. A clear strategy for catalyzing change is identifiable.
I think that my change is best seen in the main idea in all of my sketches by using comparison!
3. Presentations demonstrate an anticipation that visitors may have limited background knowledge on their topic.
I think that the ideas I have clearly show that I am talking about beauty/makeup/cosmetics so the viewer will know what they are getting into, otherwise the main title is quite telling as well!
Animal Cruelty has been a huge issue within the Beauty Industry for years now. It is all too common, but sadly there are too many uninformed consumers that continue to support these companies still practicing such awful methods because they simply don’t know better.
For my Catalyst Conference project, I intend to make a poster that will educate customers on what Animal Cruelty means in the beauty industry, as well as showing them how easy it is to make the transition to cruelty-free products and brands.
I think that something as simple as seeing a poster about this issue could really affect consumers because animals have such deep personal connections to people and knowing more about the awful things happening to these innocent creatures is extremely powerful.
The other main point I will focus on is exemplifying how simple it is to support Cruelty-Free Brands. These brands are easy to find and in many cases, are even more affordable than the popular and upscale companies that practice this cruelty.
These are my first round of sketches. I created 15 rough drafts to start that included the main pieces that I wanted to include — main title, beauty products, and then separate text to add more detail to my poster.
Sketches Round 2:
I then expanded on my two favorite sketches from my initial rough drafts. I ended up choosing the first of these two designs so that I could compare CF and non-CF products clearly and aesthetically pleasingly.
This week, I developed my favorite sketch from last week and worked out a clear design focus:
My biggest changes were:
– Putting in my own original photos
– Adding real text for the description of each product & the definition
– Chose a new font that I think is better
– Added some concluding thoughts in the middle of the canvas
– Altered the size to fit everything in best
– Added so comments at the bottom of the page to sum up what I want viewers to take from my poster